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BLOW OFF CANDLE DAY BBC Brasil is commemorating 70 years and has a lot to celebrate

The imposing Bush House building in Central London illustrates the important role that the BBC has played as one of the world’s largest media corporations. The venue is home to the BBC World Services, with over 50 departments producing and broadcasting news in 33 different languages for countries across the world. So, it comes as no surprise that the BBC is proud to announce that its world service is about to celebrate its 70th anniversary.

JungleDrums couldn’t miss out on this major event. We went to BBC Brasil’s head offi ce, to speak to the people behind the scenes. We spoke to the head of BBC Brasil, Rogério Simões. “From the very beginning the BBC took an impartial, balanced stance on the news and information it broadcast (…) knowing that this would obviously refl ect well on Great Britain’s international image”, explained our host.

Today, the BBC is focusing on digital media, making their website the backbone of their production. They’ve also struck up partnerships with newspapers like the Folha de São Paulo, O Globo, O Estado de São Paulo, and websites like iG, Terra and UOL. The corporation’s productions are also broadcast on the television station Band as well as on Sky and NET Digital. The broadcaster also works alongside 15 other radio stations, including Brasilian CBN, Rádio Globo and Rádio Eldorado.

In order to maintain its high standards of quality, the BBC also counts on a team of highly talented journalists. As well as columnists such as Ivan Lessa, Lucas Mendes and Caio Blinder, other contributors include Thomas Pappon, Edson Porto and Pablo Uchoa, who also confessed that he’s a big fan of the pasteis advertised here in JungleDrums.

The aim of the BBC World Service is to be the world’s leading broadcaster. BBC Brasil, one of the branches of the BBC World Service, acts as a barometer for all that’s happening on an international level.

Rogério emphasised the changes taking place in contemporary journalism: “Our journalists don’t just produce written texts; they also create audio and visual material, whenever possible. This way we’re always looking towards the future”.JD

Words: Adriano Espinola Filho